Intuit: An Intuitive Financial Solution

Accounting is an essential function of every business. Accounting software solutions automate accounting processes, such as crediting, debiting, and generating income statements or balance sheets. Intuit is a global technology solution that helps consumers and small businesses overcome their most critical financial barriers. Serving more than 100 million customers across the globe, with TurboTax, QuickBooks, Mint, Credit Karma, and Mailchimp, Intuit team strives to offer everyone the opportunity to get over the overwhelming financial hiccups in their business. In today’s world, where companies struggle to drive the graph up, Intuit offers them an opportunity for growth and development using advanced technology and intuitive solutions.

The Intuit experts integrate their expertise with data-driven machine learning, unlike before. Their core tax product is powered by intelligence and technology. This marriage has resulted in the expense categorization accuracy improving by 80%. The algorithm automatically categorizes transactions by comparing their customer’s habits to thousands of users with similar patterns. They also use NLP to identify and classify topics and themes from customer feedback efficiently. Through topic modeling in customer care call transcripts, the Intuit team can understand the key issues customers face and use these insights to answer and address customer concerns more efficiently. Also, using emerging human-computer interfaces, the team is humanizing technology to interact more naturally and make better decisions about managing their money.

Intuit offers cutting-edge accounting solutions for small businesses, individuals, and accountants. The personalized solutions offer a sophistication that offers highly advanced services, unlike any other solution. The Intuit TurboTax is an all-in-one solution to get the taxes done right. Intuit Quickbooks gives businesses a clear view of their profits without the manual work. QuickBooks syncs with the customer accounts and automatically categorizes transactions to be organized for the whole year. Intuit Mint has made money management simple with centralized accounting and intuitive financial skills.

Recently, Intuit announced Bill Negotiation in Mint, which can help reduce hundreds of dollars from users’ monthly bills and subscription payments. In partnership with ApexEdge’sBillshark, Mint points out areas where users could save on monthly expenses. “Consumers have more subscriptions and monthly payments to keep track of than ever before,” says Varun Krishna, Senior VP and Head of Consumer Finance, Intuit Consumer Group. “This makes it difficult to monitor rising costs. On top of that, most consumers are either unaware that their bill is negotiable, or they don’t have the time or energy to engage with companies to lower their rates. By partnering with ApexEdge’s Billshark, Mint’s Bill Negotiation feature automatically spots areas our users could be saving on monthly bills and helps connect directly with vendors to negotiate those costs, so users don’t have to” he added. With the Bill Negotiation feature, Mint is now helping its over 30 million users spot areas to save and take bill negotiation off their plates, giving them more control over their spending with smarter money decisions.

Intuit, over the years, has developed a culture of experimentation, global engineering events, and tech initiatives that helps diverse teams of talented technologists solve complex problems with global impact. A Racial Equity Advancement Leadership (REAL) Team was created in 2020 at Intuit to understand the shading of the Black employee experience and provide meaningful counsel to the company’s strategy. Also, Intuit has an initiative that offers women in technology roles the programs and initiatives that support their success throughout their career lifecycle. Intuit is in 8th rank in the Forbes best employers for women, and many other awards have come their way over the years.