Friday, June 14, 2024

Microsoft intends to develop an AI-powered version of Bing

The Information said on Tuesday that Microsoft Corp (MSFT.O) is planning to introduce a version of its search engine Bing that would use the artificial intelligence underlying OpenAI’s chatbot ChatGPT, citing two people with direct knowledge of the plans.

Microsoft may introduce the new feature by the end of March, hoping to compete with Alphabet-owned search engine Google (GOOGL.O), according to a report from the San Francisco-based technology news website. Last year, Microsoft announced plans to incorporate OpenAI’s DALL-E 2 image-generation engine into Bing in a blog post.

Microsoft and OpenAI both declined to comment. Microsoft invested $1 billion in San Francisco-based artificial intelligence firm OpenAI in 2019. The two had entered into a multi-year collaboration to develop artificial intelligence supercomputing capabilities on Microsoft’s Azure cloud computing service.

On November 30, OpenAI made its latest product, the ChatGPT chatbot, accessible for free public testing. The chatbot is a software program that can react to a wide range of inquiries while emulating human speaking styles. It is meant to simulate human-like conversation depending on user instructions.