DonorSearch: AI Crafted for Fundraising

Over the last twenty years, the percentage of Americans who give has dropped drastically. Where over two-thirds of adults gave to charity at the turn of the century, now fewer than half do. As Nathan Chappell, Senior Vice President, DonorSearch AIpoints out, “America is experiencing a “generosity crisis.” Artificial intelligence is an extremely powerful tool to address that crisis and spark a giving revolution in America.” This is where DonorSearch comes into the picture.

DonorSearch AI brings advanced technology to the task of awakening the philanthropic juggernaut sitting in every organization’s database. Instead of just sending more and more emails and hoping for better luck next time, DonorSearch AI clients can see and activate the untapped generosity of those who already care about the cause. As a company, DonorSearch is constantly looking to find new and better ways to help its clients reach their fundraising goals effectively. In fact, DonorSearch has the only product on the market capable of providing its results. “We have the most advanced artificial intelligence suite designed exclusively for the nonprofit world. Moreover, we are proud to be the first and only company bringing the full spectrum of artificial intelligence, designed specifically for fundraising by experts in fundraising, to the nonprofit world. It makes raising money in these increasingly competitive times much easier, faster, and more cost-effective,” extols Bill TeDesco, Founder & CEO, DonorSearch.

The DonorSearch tool combine its proprietary dataset of nearly 200 million gifts, dozens of other databases, information shared with us by the client, and machine learning to provide clear and actionable results in the client’s preferred data environment. Then it uses the AI to predict the likelihood of giving for each constituent based on their own unique experiences. This permits better and more personalized cultivation, solicitation, and stewardship, increasing response and retention rates. Finally, in addition to providing the results in a format for integrating in the client’s own CRM, the team also provide a user-friendly interactive visualization tool, including more than 1,000 fields and filters allowing for customized segmentation. In short, DonorSearch clients get maximum results and maximum flexibility for themselves so they can draw their own conclusions about constituents. “Fourth, since we run in a machine-learning platform, our results get better every single day. What DonorSearch delivers is not a snapshot in time. We provide a current and ongoing assessment of donor potential so our clients can keep up to date, engage with supporters in real-time as their needs and interests change, and raise more money by adapting to the evolution of their constituency,” adds TelDesco.

The company’s team are really particular about its clientele, and they are well aware that the people that would and do use the DonorSearch products are not data scientists. That is why it was so important to find a way to deliver the results in an easy-to-understand format – and its visualization tool does just that. It delivers results in an easy-to-see and understand visual that allows you to segment by more than 200 filters.

What makes DonorSearch stand out is its ability to offer actionable insights, giving history and wealth intelligence that connects more people to the cause. “We know that philanthropy markers connect what’s in people’s hearts – their passion and aspirations in life – to causes they have the capacity to give to. Moreover, our models are based on our client’s data and supplemented with our DonorSearch data. This means it is more accurate and gives you real-time results based on what matters to your specific organization. Our machine learning algorithm is dynamic and will continue to learn as more data is fed – getting smarter with its predictions over time,” explains TeDesco.

In 2007, TeDesco founded DonorSearch to put demonstrated philanthropy–always the best indicator of willingness and ability to give–at the forefront of fundraising. Since then, DonorSearch has grown from a few members of the immediate family working from my dining room into a fast-growing company with over seventy-five team members around the world serving over 9,000 nonprofit customers. The company’s investments now are building on that understanding of philanthropy in combination with the advantages of dozens of datasets, billions of records of data, and a significant and growing investment in artificial intelligence built specifically for the nonprofit sector. “Our vision remains the same today as it was at the beginning. The difference today is in our capacity to predict the future of philanthropy and help our clients and their donors to achieve it.Our goal is to continue leading the industry, with new innovative technologies to help nonprofits reach their fundraising goals easier.  We have already started by incorporating AI into all of our wealth screening products, and that was just the beginning. We are also always looking to expand our integrations and partnerships,” concludes TeDesco.