B2B Online Europe returns to Berlin on 2–3 December 2026, bringing together 300+ senior digital, eCommerce and marketing leaders from Europe’s leading manufacturers and distributors for two days dedicated to one priority: Power Digital Growth.
Taking place at the Maritim proArte Hotel Berlin, B2B Online Europe will explore how organisations can move beyond digital transformation as an ambition and turn investments in AI, data, technology and customer experience into measurable commercial results.
As manufacturers and distributors increase investment in AI and digital commerce, the conversation has shifted. The question is no longer simply whether businesses should transform, but how they can make transformation deliver.
B2B Online Europe will put practical execution at the centre of the conversation. Across keynotes, case studies, panels, interactive workshops and peer-led discussions, attendees will hear how leading organisations are embedding AI into everyday workflows, strengthening their data foundations, connecting commerce systems and creating digital experiences designed to improve conversion, efficiency and customer value.
The agenda will feature senior leaders and practitioners from organisations including Schneider Electric, ABB, Volvo Trucks Operations, Samsung Electronics, Continental, Vestas Wind Systems, Mars, ERIKS, SABIC, RS Group, Rubix, Tecan, Bio-Rad, Eppendorf, Palfinger, Zimmer Biomet and more.
AI remains one of the defining themes for 2026, but B2B Online Europe will move the discussion beyond experimentation and hype.
Sessions will examine how businesses can build the data foundations required for AI, scale agentic workflows beyond pilots, embed AI into daily operations and use AI to improve search, customer support, guided buying, content and digital experiences.
Attendees will explore where AI is already creating measurable value – and how organisations can address the governance, integration, adoption and data challenges that can prevent promising initiatives from scaling.
The two-day programme will also address some of the most pressing commercial challenges facing digital leaders, including improving product discovery across complex catalogues, increasing eCommerce and self-service adoption, connecting fragmented customer journeys and reducing friction between digital and traditional sales channels.
Closed-door VIP workshops and Leadership Exchange Boardrooms will create spaces for candid discussion around challenges including ERP and commerce integration, AI adoption, scalable content operations, sales enablement and transformation delivery.
Register using code VIEWPOINT10 to save 10% off your ticket!
Register now: https://tinyurl.com/mwnzxfc6
