Analysts say Apple Inc’s (AAPL.O) low-cost 5G model will boost the iPhone maker’s appeal in Asia, where it is competing with a slew of rivals ranging from Samsung (005930. KS) to Vivo.
After focusing on high-end phones during the pandemic-related supply chain issue, Apple this week announced a 5G connection for its $429 iPhone SE, which is expected to appeal to more lower-end shoppers in emerging economies.
March 9 (Reuters) – Apple Inc’s (AAPL.O) low-cost 5G model should enhance the iPhone maker’s appeal in Asia where it is in a stiff battle with multiple rivals from Samsung (005930. KS) to Vivo, analysts believe.
After focusing on high-end phones during the pandemic-induced supply chain crisis, Apple this week unveiled 5G connectivity to its iPhone SE – for $429 – which is likely to attract more lower-end buyers in emerging markets.
“The new 3rd gen iPhone SE could be effective in gaining incremental share among price-sensitive consumers, especially in Asia,” Cowen and Company brokerage said, citing China and India in particular.
