Tuesday, December 6, 2022

To boost growth, Clubhouse is introducing discussion replay and clip-sharing.

App for social audio chat Clubhouse said on Thursday that users would be able to record and playback chats as well as download 30-second segments to distribute on social media and other websites.

According to the company, the app will also have a better search function to assist customers to identify live and scheduled audio rooms, individuals, and clubs based on their interests.

The new tools are designed to assist Clubhouse content makers to reach a wider audience at a time when larger digital rivals such as Facebook Inc (FB.O) and Twitter Inc (TWTR.N) have developed competing “social audio” features.

“Right now it’s too hard for (creators) to grow,” Paul Davison, Clubhouse’s co-creator and chief executive, said in an interview. “Anytime you help create a great moment or there’s a good quote, you can share that out far and wide, alongside a link that tells people where to go to join that club.”

Over the next three weeks, Clubhouse will test and give the option to record and replay talks to select artists, while the ability to share short snippets will begin rolling out on Thursday.