Softeq: The Innovator’s Innovator

Gone are the days when vehicles were just analog machines used for transportation. Today, they have become advanced and modernized vehicles are designed to totally transform the driver and passenger experience by turning them into digital devices. Modern cars require advanced HMIs, sophisticated driver assistance systems, multi-camera vision systems, and multiple communication protocols. They’re becoming deeply integrated with our digital lives. At this point, Softeq—a company that provides early-stage innovation ideation and technology development solutions—is redefining the way vehicles work and behave. 

As a full-stack software and hardware development service provider, Softeq bridges technology gaps in knowledge-intensive projects and builds end-to-end solutions from the ground up. To help clients make the transition from analog to digital, the company provides innovation consulting and expertise in a variety of trending technologies including the Internet of Things, Artificial Intelligence and ML, Industrial Automation, Robotics, Blockchain, and AR/VR. 

The company engineers custom automotive solutions from scratch or fills in any knowledge gap in an automobile project—whether it be hardware design, embedded system, web, mobile, cloud, or QA. Softeq develops subsystems like media center modules and software-hardware systems that reimagine the place of vehicles in the digital world—from merely a mode of transportation to intelligent solutions connected to data centers, pedestrians, and transport infrastructure. The company’s experience with software development for advanced driver assistance systems (ADAS) help vehicle designers increase safety by predicting many situations on the road. “With our expertise, you can build up in-house competence or supplement existing resources to identify corner cases in ADAS solutions,” adds Softeq President & CEO Christopher A. Howard. 

The Softeq team helps build solutions that enhance navigation, comfort, and entertainment in automobiles. The team can connect technology inside and outside the vehicle and are well-grounded in Bluetooth, Wi-Fi, GPS, cellular, V2X, M2M, Android Auto, and Apple CarPlay technologies. When integrating units, the Softeq team’s CAN bus experience can help overcome electrical, mechanical, and software protocols and interface compatibility challenges. Their automotive HMIs leverage haptics and gesture control, biometric identification, rearview systems, voice assistant integration, and more. “Our software and hardware engineers know how to program on the driver, firmware, and operating system level. We build connected devices and work well with complex teams across multiple vendors.”

Softeq is frequently engaged to perform product development for their clients by understanding the effort required to bring a new product to market. An instance that highlights the company’s expertise in delivering outstanding automobile solutions is when they built a complex media center for a leading electric vehicle company from scratch. The solution required native development from the ground up including electrical design, PCB layout, firmware, iterative prototyping, complex connectivity requirements, camera inputs, control I/O, power control and integration with multiple systems. The Softeq team worked closely with the client to understand the requirements, develop a detailed specification, and handle end-to-end development all under one roof.

Clients choose Softeq for their broad and relevant technical knowledge and insider R&D business experience. This background provides a strong foothold for guiding clients throughout all stages of their strategic business change — from major digital transformation down to specific engineering development needs. The team today is on a mission to help clients identify breakthrough growth ideas and the right digital tech stack for their business models and projects.