Rollick, a leader in digital marketing solutions for the outdoor recreation, marine, powersports, commercial, and industrial industries, has officially announced an enhanced version of its digital engagement and retailing product.
According to certain reports, the product is now decked up with powerful new features and integrations to deliver increased qualified lead volume, while simultaneously improving customer engagement rates. The idea behind doing so is to convert shoppers into qualified prospects with an all-in-one solution for quote requests, special offers, trade-ins, pre-qualification, and more.
Marketed under the name of RollickEngage, the solution helps OEM and dealer customers in accessing seamless, all-in-one digital shopping experience for its digital shoppers so to eliminate the need for multiple form fills and repetitive data entry. This product’s integration across major dealer website platforms translates to consolidated, native CTAs on vehicle inventory pages, something which propels customers to complete a larger chunk of the buying journey online.
Making the whole proposition even better is a fact that OEMs like E-Z-GO, Winnebago Heartland RV, and Kioti, have already signed up to sponsor the rollout of RollickEngage on their brand sites and/or across their dealer networks.
“Since fully implementing RollickEngage, we’ve experienced a significant increase in lead submissions and customer engagement. As someone dedicated to driving innovation, I can confidently say this tool has been transformative for our website,” said Tony Labriola, Marketing Director of Rollick.
Talk about RollickEngage’s new enhancements on a slightly deeper level, we begin from its web provider integrations. These integrations will allow the solution to embed into any OEM and dealer websites via external APIs, and therefore, facilitate a fully branded, as well as customized digital retailing experience.
Not just that, thanks to Rollick’s new agreements with industry website providers, dealers across the board can now request that the solution’s CTAs be exclusive to ensure all lead activity runs through the RollickEngage tool.
Next up, we have standalone USAA special offers. As a result, website visitors who are also USAA members can now see and learn how to redeem available benefits that, on their part, range up to $3,000 from select OEM.
Then, there are AI-powered notifications coming into play. These notifications make up for AI-driven smart summaries that capture consumer browsing activities and completed RollickEngage modules to provide actionable insights and prioritize high-value leads.
Hold on, we still have a few bits left to unpack, considering we haven’t yet touched upon RollickEngage’s expanded financial integrations. These integrations arrive on the back of partnerships with Priority One Financial, Aqua Finance, U.S. Bank, and 700credit to offer multi-lender pre-qualification, pre-approval, and payment calculation capabilities. Upon introduction, these capabilities are likely to help consumers save time at the dealership by getting pre-approved financing.
Joining that would be the expanded payment platform integrations for reserve now functionality. The stated payment integrations stem from Rollick’s partnerships with Kenect, Chase Paymentech, Authorize.net, and Stripe, each one focused on enabling dealers to collect deposits online from consumers on units they want to purchase.
More on Rollick’s Kenect partnership would reveal how its proprietary solution now features enhanced texting integration with the latter. This integration will allow dealers to access an alternative way to connect with prospects and deliver, for instance, quick, personalized responses that strengthen engagement.
For the future, RollickEngage plans on leveraging AI to boost its capabilities. This includes OEMs and dealers receiving the option to add an AI response module capable of answering basic product questions and guiding users through the shopping process. Alongside that, the product will also integrate with the company’s industry-leading RollickNurture product to dynamically personalize messages based on completed modules and other appended data from OEM’s Aimbase, and third-party sources.
Founded in 2017, Rollick’s rise up the ranks can be understood once you consider its solutions like new customer acquisition, enterprise lead management, digital retailing, inventory marketing, and customer experience/loyalty etc, are currently trusted by 130 OEMs and thousands of dealers.
“Our goal is to continually push the boundaries of what’s possible in digital retailing,” said Bernie Brenner, CEO of Rollick. “The recent rebranding and enhancements we’ve made to RollickEngage underscore our commitment to creating innovative tools that enhance shopper engagement.”
