As the social media platform faces increased scrutiny over how it displays content to users, Facebook Inc (FB.O) said on Thursday that it reduces the distribution of certain content on its news feed, such as clickbait, posts with “sensationalist” or exaggerated health claims, or low-quality videos, and outlined its content guidelines.
Facebook said in a blog post that it wanted to be clear about the content it downranks in the news feed, which it said is based in part on user feedback. The article comes after the Wall Street Journal revealed last week that efforts to tweak the content algorithm to promote “meaningful social interaction” resulted in posts that were outraged or sensationalized being rewarded.
Facebook also degrades information from news publishers that consumers perceive as untrustworthy in polls, as well as content shared by pages or accounts that persistently break its rules, according to the company.
