The human excellence packs together a lot of unique capabilities, and yet nothing it has can be deemed as valuable as our ability to improve at a consistent pace. This unwavering commitment towards getting, no matter the situation, has brought the world some huge milestones, with technology emerging as quite a major member of the stated group. The reason why we hold technology in such a monumental feat is, by and large, predicated upon its skill-set, which guided us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look beyond the surface for one hot second, it will become clear how the whole runner was also very much inspired from the way we applied those skills across a real world environment. The latter component, in fact, did a lot to give the creation a spectrum-wide presence, and as a result, initiated a full-blown tech revolution. Of course, the next thing this revolution did was to scale up the human experience through some outright unique avenues, but even after achieving a feat so notable, technology will somehow continue to bring forth the right goods. The same has turned more and more evident in recent times, and assuming one new discovery ends up with the desired impact, it will only put that on a higher pedestal moving forward.
VTEX, the composable and complete commerce platform for both B2C and B2B brands, has officially announced that it has been named a Leader in the new IDC MarketScape report, documenting Worldwide B2B Digital Commerce Applications for MidMarket Growth 2023–2024 Vendor Assessment. According to certain reports, the stated recognition, for starters, came on the back of VTEX’S ability to cover each possible angle, including B2B, B2C, B2X, omnichannel (retail plus ecommerce), experiential commerce (live commerce, conversational commerce, and guided shopping), and marketplaces. This the company does either directly or by leveraging composable commerce API integrations. Next up, the report acknowledged VTEX’s developer-friendly nature, mainly showcasing the company’s stature in the MACH Alliance. Here, the VTEX advocates for MACH commerce architectures, and that’s exactly why it has evolved into an ideal partner for enterprises seeking a flexible and scalable commerce solution. Then, there is the prospect of a server less development platform. You see, VTEX IO platform is designed to be this comprehensive low-code platform, which comes decked up with the ability to put on the table an agile brand of development and extension of ecommerce solutions. Rounding up the highlights is the company’s native-marketplace capabilities and use cases across OMS. Basically, the stated feature loosely translates to how VTEX offers OMS and marketplace modules that allow merchants to seamlessly operate their own online marketplace, while simultaneously selling across one another’s online stores.
“The B2B industry is being disrupted. The old blue and boring blue screen to insert orders is dying. The sales team needs an interface as modern as the customers’ and buyers want to go beyond the product detail page. So an industry of front-end to ERPs is emerging and VTEX is uniquely ready to tackle this challenge,” said Mariano Gomide de Faria, Founder and Co-CEO of VTEX.
Founded in 2000, VTEX has risen up the ranks by helping brands and retailers migrate from legacy systems, connect their entire value chain, and make inventory and fulfillment their strength. The company’s excellence in what it does can also be understood once you consider that it currently serves more than 2,600 customers through its 3,400 active online stores that span 38 countries. This expansive clientele on the company’s part notably includes Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, Whirlpool, and a whole lot of other giants.
As for IDC MarketScape, it is a vendor assessment which was conceived for the primary purpose of providing an overview on the competitive fitness of ICT (information and communications technology) suppliers. Using a rigorous scoring methodology, the assessment unlocks the access to service offerings, capabilities and strategies, and current, along with future market success factors of IT and telecommunications vendors. Such an accesss, in turn, enables productive comparisons between players.
“With VTEX’s modular architecture, we have a user portal, an electronic parts catalogue, a content management system, microsite functionality, and more. This allows us to manage one site instead of multiple software products, creating a seamless customer experience,” said Kaela Kucera, Ecommerce Manager at Pierce Manufacturing Inc.
