It’s no secret that online shopping is on the rise. The Covid pandemic has had a profound impact on the retail sector, with many consumers shifting to online shopping out of necessity. Currently sitting around 18% of total sales, global e-commerce sales of consumer goods is anticipated to have an annual growth rate near 1%, achieving a total share of 22%. As more and more consumers migrate to online shopping, competition amongst ecommerce retailers is intensifying. In order to stand out in this increasingly crowded marketplace, retailers need to offer a unique and differentiated shopping experience.
One way that ecommerce retailers can achieve this is by liveshopping. Liveshopping is a relatively new phenomenon that has emerged in recent years as a result of the popularity of social media platforms. But what is liveshopping? And how can it positively impact eCommerce?
Liveshopping is a term used to describe the act of buying and selling products and services in real-time, often through video chat platforms. It offers shoppers an immersive, interactive experience that can be difficult to replicate with traditional eCommerce stores.
The benefits of liveshopping for ecommerce
As more and more consumers move away from traditional television and towards streaming services, liveshopping videos have the potential to become a major force in the world of retail. This is because liveshopping videos offer a unique combination of convenience and interactivity that can’t be found anywhere else. Viewers can watch liveshopping videos at their own pace, and easily find and purchase the products they’re interested in. In addition, liveshopping videos provide an engaging and personal way to connect with potential customers. As a result, retailers who embrace liveshopping videos are likely to see an increase in sales and conversion rates.
With liveshopping businesses have the potential to improve their customer engagement and create a more efficient shopping experience for their customers. By making it easy for viewers to shop while they watch, liveshopping creates a more immersive and engaging experience that will keep customers coming back for more. `
How it works
Liveshopping videos are typically live streamed on social media platforms like Facebook, Instagram, and YouTube. During the liveshopping video, the host will showcase various products and services, and provide viewers with information about each one. Viewers can then purchase the products they’re interested in through a link that is provided during the liveshopping video.
While liveshopping videos are typically live-streamed, they can also be recorded and uploaded to social media platforms or eCommerce websites. This allows businesses to showcase their products and services to a wider audience, and makes it easy for potential customers to purchase the items they’re interested in. As opposed to traditional eCommerce stores that don’t offer the same level of interactivity, liveshopping videos provide customers with a unique and engaging shopping experience.
Viewers can feel as though they are getting up close and personal not only with the presenter, but also the brand and the products on display. And if they like what they see, it is very easy to purchase the product without even having to leave the liveshopping video.
What makes a great liveshopping experience?
To harness the power of liveshopping, businesses need to ensure that their liveshopping videos are high quality and offer a great customer experience. Here are a few tips to create a liveshopping video that will engage and convert viewers:
- Use attractive visuals: Make sure your liveshopping videos are visually appealing by using high-quality images and videos.
- Be consistent: consistency is the #1 factor of success. It enables to create a community of shoppers that are excited to view your show and develop word of mouth.
- Be interactive: Engage with your viewers by asking questions and encouraging interaction. This will make your liveshopping video more enjoyable for everyone involved.
- Offer exclusive deals: Provide viewers with exclusive deals and discounts to incentivize them to purchase your products.
- Consider using a professional liveshopping platform: The best liveshopping platforms allow users to add features like call-to-actions, annotations, live chat, and other interactive elements to their liveshopping videos. This can help to enhance the customer experience and increase sales.
Liveshopping is a powerful tool that can help businesses to improve their customer engagement and sales. By offering a unique and interactive shopping experience, liveshopping videos have the potential to revolutionize the world of eCommerce.
The future of liveshopping
Liveshopping is still a relatively new phenomenon, but it has already begun to change the way businesses market their products and services. As more retailers begin to embrace liveshopping, it is likely that this trend will continue to grow in popularity. For businesses that are looking to differentiate themselves in the eCommerce marketplace, liveshopping is definitely worth considering.
About the author:
Made in France, based in Atlanta Y’all! Nicolas Bailliache is the co-founder of eStreamly.com, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos. Prior to eStreamly, Nicolas was a sales leader at Naturex (acquired by Givaudan), a company supporting CPGs & brands transitioning to Natural Foods. Citizen of the world, he had the opportunity to work and live across several continents. Passionate about Innovation & Commerce, he loves exploring, learning and having a positive impact people’s lives.