Adobe has officially announced an updated version of its Adobe Firefly app, which can be expected to provide, moving forward, AI-assisted content ideation, creation and production.
According to certain reports, the now-updated app makes it possible for creators to explore ideas and generate images, while simultaneously allowing edits from anywhere using AI. More on that would reveal how Firefly’s web and mobile apps serve creators’ ideation as a standalone experience.
Talk about the whole value proposition on a slightly deeper level, we begin from the app’s ability to help creators generate assets across different media types and explore with different AI models, all possible from a single destination. This it also does with unmatched creative control, iteration, and collaboration on concepts.
This translates to how one can conceive an image in the style or composition of an uploaded reference image with Style Reference and Structure Reference, as well as edit assets by expanding images and using a brush to remove objects or paint in new ones with Generative Expand, Generative Remove, and Generative Fill. Alongside that, you can also generate images based on a 3D scene with Scene to Image (beta).
Complementing this would be a piece of detail claiming that content created in Firefly is automatically synced with their Creative Cloud account, making it easy to start a project on the mobile app and continue on the web or in desktop apps like Adobe Photoshop and Adobe Premiere Pro.
“Creators continue to impress us with the breadth and artistry of the images, videos, graphics and designs they’re dreaming up in the Firefly app using models from both Adobe and our partners,” said Ely Greenfield, Senior Vice President and Chief Technology Officer. “Our goal with Firefly is to deliver creators the most comprehensive destination on web and mobile to access the best generative models from across the industry, in a single integrated experience from ideation to generation and editing.”
Next up, we referred to the ways in which creators can explore concepts with Adobe’s Firefly family of generative AI models, but what we haven’t mentioned yet is how they can access leading solutions like OpenAI’s image generation and Google’s Imagen 3 and 4 and Veo 2 and 3.
In fact, Adobe took this opportunity to further expand its Firefly generative AI ecosystem by integrating models from new partners, including Ideogram, Luma AI, Pika, and Runway. Each of these models is markedly made to bestow upon creators unprecedented flexibility in terms of exploring diverse aesthetic styles and media types.
Another detail worth a mention is rooted in the introduction of Firefly Boards, which arrives bearing that knowhow to transform how creative teams ideate and collaborate on concepts. In essence, the solution manages that by leveraging video capabilities across its AI-first moodboarding surface, thus enabling creative professionals to collaboratively explore and iterate across media types with AI-powered video and image editing.
This particular offering is further supported by the access to Adobe’s commercially safe Firefly Video Model or with Google’s Veo 3, Luma AI’s Ray2 and Pika 2.2 text-to-video.
Anyway, apart from generating images using Firefly models and partners’ models, creative teams can also use AI capabilities in Firefly Boards to make iterative edits to images from conversational text prompts using Black Forest Labs’ Flux.1 Kontext, and OpenAI’s image generation capabilities.
Moving on, in a steadfast bid to ensure transparency and protect creators’ rights, Firefly automatically attaches Content Credentials with AI-generated content. The idea here is to clearly indicate whether Adobe Firefly models or partner models were used. Such a mechanism translates to a facility for creators to ideate, collaborate, and produce high-quality content with confidence.
Making the given development even more critical would be Firefly’s existing stature as a platform. You see, so far, the solution’s AI models have created more than 24 billion assets. Not just that, traffic to Firefly grew over 30 percent quarter over quarter and paid subscriptions nearly doubled in the same period.
