One can exhaust all the given adjectives to define human beings, but they still won’t be doing a better job than the mention of our growth-oriented tendencies. We say this because the stated tendencies has already got the world to clock some huge milestones, with technology emerging as quite a major member of the group. The reason why we hold technology in such a high regard is, by and large, predicated upon its skill-set, which guided us towards a reality that nobody could have ever imagined otherwise. Nevertheless, if we look beyond the surface for one hot second, it will become abundantly clear how the whole runner was also very much inspired from the way we applied those skills across a real world environment. The latter component, in fact, did a lot to give the creation a spectrum-wide presence, and as a result, initiated a full-blown tech revolution. Of course, the next thing this revolution did was to scale up the human experience through some outright unique avenues, but even after achieving a feat so notable, technology will somehow continue to bring forth the right goods. The same has turned more and more evident in recent times, and assuming one new development ends up with the desired impact, it will only put that trend on a higher pedestal moving forward.
Ennoventure Inc., a pioneer in anti-counterfeit solutions, has officially launched an advanced brand protection technology, which is conceived to aid companies’ case against an event of brand abuse. According to certain reports, the stated technology comes decked up with invisible signatures into product packaging so to facilitate straightforward verification through any smartphone. But how will the whole thing work on a more granular? Well, the answer to that begins from a Proof of Location feature. Here, the solution’s idea is to pick and share evidence of fake products’ locations using geolocation tags. By doing so, it will inform a company’s estimation regarding where exactly a fake product is being circulated, a piece of information that takes up enormous value during legal assessments. Next up, we must acknowledge the product’s promise of cost efficiency. You see, with a focus on finding irrefutable proof, the new technology instantly cuts back on projected litigation costs. This is a major detail, considering many organizations choose not to pursue a legal action against counterfeiters of their product just because they are unsure about the verdict they will get in the end. Another feature worth a mention is talks to the technology’s all-important considerations of the timing aspect. Such a consideration, although important in wider legal proceedings as well, can literally be the deciding factor in cases involving unauthorized production by former partners. Know that, Ennoventure has installed timestamps into its latest brainchild, thus making sure that a genuine case isn’t ruined by vague timelines. Beyond that, however, the solution is more than optimally-equipped to club pieces of evidence like photographs, geographical data, and time-stamped data, together to offer one exclusive package, which, if needed, should leave no stone unturned in exposing the truth.
When quizzed regarding the latest development, Padmakumar Nair, CEO and co-founder of Ennoventure Inc, responded by saying:
“Our brand protection solution at Ennoventure stands as a powerful defense for the legal community in the battle against counterfeiting and brand infringements. By integrating invisible signatures into product packaging, we not only facilitate swift evidence gathering but also offer a cost-effective approach to litigation. Our technology provides essential proof of location, evidence timing, and substantial data to support legal proceedings without the need for on-field investments. In essence, we empower legal professionals to target counterfeiters of all sizes, preserving brand integrity and authenticity in the market.”
Founded in 2018, and operating out of Massachusetts, Ennoventure has risen up the ranks by leveraging AI and cryptography to deliver at our disposal intuitive anti-counterfeit and brand protection solutions. At present, the company is making these solutions available across a diverse set of industry segments, including FMCG, automotive spare parts, and agrochemicals etc. However, going by Ennoventure’s R&D efforts, more sectors can expect to work alongside the stated technology at some point down the road.
