Using current 2D pictures and AI, the Israeli startup’s tech stack digitizes things such as furniture and apparel and builds a new 3D model, a digital twin of the actual object. Hexa, which has developed a 3D asset visualization and management platform, announced on Wednesday that it had raised a $20.5 million Series A round from Point72 Ventures, Samurai Incubate, Sarona Partners, and HTC. Hexa’s total funding to date is $27.2 million, with $1.2 million in pre-seed fundraising and $5.5 million in Seed funding rounds. The firm was launched in 2018 by CEO Yehiel Atias, CTO Jonathan Clark, and CPO Ran Buchnik and has 100 global workers. The additional capital will be used to support further growth.
Using current 2D pictures and AI, Hexa’s unique tech stack digitizes objects such as furniture and apparel, creating a new 3D model, a digital twin of the actual piece. This digital twin can be used on websites, social media, and augmented reality apps. The models are interactive, allowing customers to use their mouse to control the model and view the asset from any aspect.
